What do Investors Look for while Investing In A Company - Bijou Kurien, L Catterton Asia

Fundraising to start or expand a business can be a scary prospect for retail entrepreneurs—many founders don't know how to connect with potential investors for startup funding or how to close their first fundraising deal. 

There are different types of fundraising strategies, including creating a crowdfunding campaign or approaching angel investors or venture capitalists or debt funding.

Bijou Kurien, Strategy Board Member of L Catterton Asia Holdings, explains what do investors look for while investing in a company.


Watch him and other fund-raising experts share their knowledge on different types of funding and how to raise it for your company.

Venture Capital

Venture capitalists (VCs) are startup funding investors who put money into a business in exchange for equity in that business. Their goal is to get a return on their investment when the business goes public or gets acquired by another company. Venture capitalists only invest in companies that have the potential to prove good returns on their investment.


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Angel Investor

An angel investor (also known as a private investor, seed investor or angel funder) is a high-net-worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company. Often, angel investors are found among an entrepreneur's family and friends. The funds that angel investors provide may be a one-time investment to help the business get off the ground or an ongoing injection to support and carry the company through its difficult early stages.


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