Masterclass: Brand Story of Sangeetha Mobiles - India's largest mobile retail chain

Masterclass: Brand Story of Sangeetha Mobiles - India's largest mobile retail chain

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Meet the Master

Sangeetha Mobiles Pvt. Ltd. is South India's leading multi-brand retail chain dealing in international and Indian brands of mobile handsets and mobiles accessories.

Headquartered in Bengaluru, the company has stores in 6 states including most of the districts in Karnataka, Telangana, Andhra Pradesh and Tamil Nadu.

Founded by Mr Narayan Reddy in 1974 in Bangalore by selling gramophone records, we have travelled a long way over the last 43 years to be synonymous with mobile phones. Today, we continue that journey under the dynamic leadership of Mr Subhash Chandra, Managing Director.

Brand Story of Sangeetha Mobiles

Started in 1974 as a small music store in Bangalore, was named aptly by its founder, L.P. Narayana Reddy, as ‘Sangeetha’ means music in Hindi and most Indian languages. Later added televisions, appliances, computers (1985) and pagers (1995) to the store’s portfolio. Today, with the name Sangeetha Mobiles the company has grown into a huge multi-brand retail giant with presence in 10 states, including Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Pondicherry, Delhi, Chhattisgarh and Uttar Pradesh, with over 320 stores and 12 million satisfied customers. Sangeetha sells 1.4 million phones every year and is a Rs 1000 crore retailer employing more than 2500 people. With 180-plus showrooms in Karnataka alone, Sangeetha is the only retailer in the country that has over 100 stores in a single city, Bangalore.

Why 10X Masterclass

Hours and hours of Inspirational Brand Story videos from Super Brands like PVR Cinemas, Hidesign, Idhayam Oil, Ramraj Cotton and a whole lot more. Monthly videos will be added on a regular basis.

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