Masterclass | Leo Coffee - Genesis & History by Venu Srinivasan, CEO

Masterclass | Leo Coffee - Genesis & History by Venu Srinivasan, CEO

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Meet the Master

Venu Srinivasan, MD & CEO of Leo Coffee, a third-generation entrepreneur, has modernised the coffee empire.

Venu Srinivasan speaks about the challenges in running a family business with a rich legacy, the opportunities in the coffee market and the excitement in competing in this Masterclass.

Know the Genesis of the Brand Name "Leo Coffee"

Leo Coffee’s origins date back to 1910, when a certain PR Karupiah Nadar from Pattiveeranpatti at the foothills of Palani hills, Tamil Nadu, began buying coffee from European Jesuit missionaries. An agreement, dated 1915, with the British-owned Nilgiris Coffee Traders Company still exists with his family. He soon tasted success and started buying out the estates, finally owning as much as 2,000 acres. The plantations, named Little Flower Estates and Sancta Maria Estates, still remain with the family. He set up his own coffee processing and curing facilities.

His son, PRK Bhaskaran, who followed him into the business, along with his brothers, set up ‘Joseph’s Coffee’, a coffee roasting and grinding unit at Tiruchirappalli in the 1950s. The brand’s success over the next two decades awoke the desire to establish a coffee retailing business in Chennai, then Madras.

Bhaskaran travelled to Madras with the guidance of his mentor, the Archbishop of Madurai Fr John Peter Leonard, after who the brand ‘Leo Coffee’ is named.

Why 10X Masterclass

Hours and hours of Inspirational Brand Story videos from Super Brands like PVR Cinemas, Hidesign, Idhayam Oil, Ramraj Cotton and a whole lot more. Monthly videos will be added on a regular basis.

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